Wondering if you’d like to chat about refreshing your website photographs? I There’s an ‘in’, for example it’s obvious that someone in-house is taking low quality phone snaps, then try a different tact. Rub someone up the wrong way by pointing out their flaws. It may be true, but you really don’t want to However, if you see something and think it’s poor, never, ever say this. If you offer a service that is better or lessĮxpensive (or both) than what they're currently doing, you might have an angle. They’re not likely to hire a photographer if they already have Have someone in-house who’s already doing a great job? If so, you need to thinkĭifferently. Photo-set on their website check their social media, does it look like they If you’re pitching photography, do they already have an amazing This is so important: once you find a client you want to pitch to, learn everything you can about how theirīusiness works. Build up trust with at least a few jobs together before you try to convince your clients to do something completely new. In this case, a successful pitch is likely about meeting a core need and establishing a track record. If your potential client doesn't already know you, you have a narrower range of possible opportunities. Before You Pitch, Do Your Research Research the company before you send a proposal Do They Know You?įrom your client's perspective, working with someone the know is much easier than someone they don't! If you have worked together already and built up a track record it is much more likely that you'll be able to convince them to try something new. Most of the time, and especially when you are starting out, being able to spend time with your potential client is a big part of gaining their trust, so start with opportunities near you.Ģ. Yes, you might have made some very nice pictures for someone else in the past, but each client's situation is unique. It's hard to trust a photographer on track-record alone that you've never met. Buying photography is, in large part, about trust. You're likely to have the most success with people who can shake your hand. Once you have that rough list, think about local businesses that fit your categories. It can be a bit vague at first, even just categories of businesses that you think might be amenable to your idea. Once you've identified the kind of work you'd like to do, make a list of possible clients. Most likely have a great template to be able to send when pitching for other, If that dream job comes off then it’s all worth it. Great photographs!’ Don’t discount any of these: if you don’t try, you’ll neverĪll it takes is some thought and an investment in time. Might even have come across a website and thought ‘ah, they could do with some Perhaps you’ve seen a similar idea elsewhere and would like to try it. ![]() Travel and you’re looking for a great excuse to be paid to do it! Find The Job, and The Job Opportunityįinding a job opportunity or idea can happen in a variety of ways. If you believe in your abilities and use your smarts it's not that hard. Your job with the pitch is to pique the imagination, help people see potential, and start talking. So, as you read this tutorial, remember: it's about getting people excited. The goal of pitching is to start a conversation. Pitching is about convincing people that you are interesting, have something to offer, and are worth a second look. Pitching is not about convincing people to hire you. Fear Not The Cold Pitch!īefore we really get started, there's a common and damaging misconception about pitching that I'd like to dispel. In this article I’ll talk you through the best ways to get Pitching for these is difficult as the company involved might not be lookingįor what you offer. It sounds rather terrifying, but it doesn't have to be.Īs photographers, we often think of jobs or ideas that we’d love to do. If you're just starting out, and usually even if youĪren't, you'll need to go out and find clients for yourself. If you've been in business long enough, clients might come to you on
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